Director, Marketing Analytics
Company: J McLaughlin
Location: Brooklyn
Posted on: October 9, 2024
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Job Description:
Why J.McLaughlin? J.McLaughlin was founded in 1977 by brothers
Kevin and Jay McLaughlin with a mission to create an American
Sportswear brand that offered two key components: classic clothing
with current relevance and a retail environment that has a
neighborhood feel. The J.McLaughlin brand has always been more
about style than fashion: straightforward, unpretentious, and
devoid of the superfluous. Our clothing is rooted in the tradition
of sport, work, and play. With over 150 retail locations, each
store is entirely unique, attentively designed to reflect the
town's color, character, and architecture. This attention to detail
extends to exemplary customer service and local philanthropic
engagement. Our "Culture of Kindness" creates an environment with
respect, politeness, consideration, and empathy that creates a
family like atmosphere and focuses on giving back to the community.
The company has an entrepreneurial spirit which fosters great
experience and career opportunities, complemented with our great
incentive benefits programs. OverviewJ.McLaughlin is a specialty
American Sportswear and Accessories brand headquartered in New
York. J.McLaughlin has the reputation for being "local and loyal",
building meaningful relationships within the each community and
providing customers with highly personalized service. We are a
growing company with a focus on our culture of kindness,
cultivating an exceptional atmosphere in which to work and shop.
J.McLaughlin is looking for a Director of Marketing Analytics to
manage customer data, CRM decision making, and marketing
performance analytics for the brand. The position reports to the
Chief Marketing Officer and works closely across all areas of
marketing and collaborates with merchandising, ecommerce, product,
and retail teams. The role will use a test and learn approach to
build and measure against customer cohorts, work with IT on the
best tech solutions for our data analysis, and report on marketing
results, further strengthen our existing consumer retention,
optimizing channels, and all with a test and learn mindset to drive
results. This position will manage strategy and oversee execution
and optimization of our customer data. They will own our customer
data and profile, while continuously finding new opportunities to
grow the business. This person stays true to the brand and knows
how to measure results and articulate clearly to the executive
team. They are passionate about all things analytics and have an
entrepreneurial spirit. This position is based out of our
Greenpoint, Brooklyn offices on a hybrid basis. About the
roleEssential Functions:
Compensation details: 125000-150000 Yearly Salary
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Keywords: J McLaughlin, Greenwich , Director, Marketing Analytics, Advertising , Brooklyn, Connecticut
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