AVP, Consumer Engagement - Digital Acquisition Marketing - Verizon
Company: Disability Solutions
Location: New York
Posted on: October 11, 2024
Job Description:
Job Description:Role Summary/Purpose:The Consumer Engagement -
Digital Acquisition Marketing' role will be responsible for the
implementation of digital marketing strategies that drive
aggressive new account growth for the Verizon credit card
portfolio.-- Specifically, this role will take the lead in standing
up a test-and-learn digital acquisition curriculum within client
digital channels. This role sits within the centralized Consumer
Engagement Team while working closely and integrally with the
client marketing team. Looking for someone who is passionate about
digital innovation, delivering extraordinary customer experiences,
and has experience in general purpose or cobrand cards. This
position is remote, where you have the option to work from home. On
occasion, we may ask you to commute to our nearest office for
in-person engagement activities like team meetings, training and
culture events. We're proud to offer you choice and
flexibility.--Our Way of WorkingWe're proud to offer you choice and
flexibility. At Synchrony, our way of working allows you to have
the option to work from home, near one of our Hubs or come into one
of our offices. Occasionally you may be required to commute to our
nearest office for in person engagement activities such as business
or team meetings, training and culture events.The successful
candidate will perform the following essential responsibilities:
----
- Develop and execute or influence execution of digital
acquisition strategy through partner channels including:
- Purchase Path (Apply & Buy)
- Deep digital marketing integration in the partners' domain,
native mobile app and CRM journey as well as display media, social
and paid search experiences
- SYF-deployed acquisition strategies, including retargeting
opportunities, Marketplace strategies, etc
- Implement A/B testing plans, segmentation and personalization
strategies to drive lifts in response
- Lead all necessary reviews/tollgates, while maintaining a key
focus on all major risk areas (Fair Lending, UDAAP) through careful
adherence to policies, standards and legal reviews
- Manage all digital acquisition Workfront processes (e.g.,
project brief, workbook requirements, creative review, and LRB
sign-offs)
- Proactively identify and escalate issues - with a mindset and
will to uncover solutions--
- Monitor and measure performance of all digital marketing
campaign metrics versus plan
- Support broader Consumer Engagement team on other marketing
projects that span across the customer journey
- Support efforts to create enterprise-wide digital acquisition
best practices and share through centralized campaign strategies
benefiting all SYF clients
- Provide support in digital acquisition forecasting and
leadership presentation material creation
- Perform other duties and/or special projects as
assigned.Qualifications/Requirements:
- Bachelor's degree or in lieu of degree, high school diploma/GED
and 9+ years of Digital Marketing
- 5+ years of experience in digital platform management and/or
marketing with a combination of web, email, mobile experience, with
the ability to create, manage and deliver against large,
interdependent project plans.
- Marketing management software - Workfront or other similar
marketing management software will be considered
- Analytics experience with competencies in analytic dashboards
and tracking - includes tracking code implementation, as well as
expertise in analyzing and interpreting data to uncover opportunity
areas
- Ability to travel as needed (-10%).Desired Characteristics:
- Bachelor's Degree in Business, Marketing or Technology
- Prior or current experience with Senior Leadership and/or
Senior Management
- Detail oriented with experience working in a fast paced
environment.
- Degree from an accredited university or college; preferably in
Business, Marketing or Technology
- Digital marketing experience to include: digital marketing
integration in the areas of domain, native mobile app and CRM
journey as well as as display media, social and /or paid search
experience
- Consumer/digital first mentality ---
- Marketing experience preferably in cobrand credit card,
digital, technology platform, direct marketing, credit card or
financial services. ---
- Experience influencing organizations and other
professionalsGrade/Level: 11--------------------------
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The salary range for this position is 90,000.00 - 155,000.00 USD
Annual and is eligible for an annual bonus based on individual and
company
performance.------------------------------------------------------------------Actual
compensation offered within the posted salary range will be based
upon work experience, skill level or knowledge.Salaries are
adjusted according to market in CA, NY Metro and
Seattle.Eligibility Requirements:
- You must be 18 years or older
- You must have a high school diploma or equivalent
- You must be willing to take a drug test, submit to a background
investigation and submit fingerprints as part of the onboarding
process
- You must be able to satisfy the requirements of Section 19 of
the Federal Deposit Insurance Act.
- New hires (Level 4-7) must have 9 months of continuous service
with the company before they are eligible to post on other roles.--
Once this new hire time in position requirement is met, the
associate will have a minimum 6 months' time in position before
they can post for future non-exempt roles.-- Employees, level 8 or
greater, must have at least 18 months' time in position before they
can post.-- All internal employees must consistently meet
performance expectations and have approval from your manager to
post (or the approval of your manager and HR if you don't meet the
time in position or performance expectations).Legal authorization
to work in the U.S. is required.-- We will not sponsor individuals
for employment visas, now or in the future, for this job
opening.--All qualified applicants will receive consideration for
employment without regard to race, color, religion, sex, sexual
orientation, gender identity, national origin, disability, or
veteran status.--Our Commitment:When you join us, you'll be part of
a diverse, inclusive culture where your skills, experience, and
voice are not only heard-but valued. We celebrate the differences
in all of us and believe that our individual, unique perspectives
is what makes Synchrony truly a great place to work. Together,
we're building a future where we can all belong, connect and turn
ideals into action. Through the power of our 8--, with more than
60% of our workforce engaged, you'll find community to connect with
an opportunity to go beyond your passions.This starts when you
choose to apply for a role at Synchrony. We ensure all qualified
applicants will receive consideration for employment without regard
to age, race, color, religion, gender, sexual orientation, gender
identity, national origin, disability, or veteran status.Reasonable
Accommodation Notice:
- Federal law requires employers to provide reasonable
accommodation to qualified individuals with disabilities. Please
tell us if you require a reasonable accommodation to apply for a
job or to perform your job. Examples of reasonable accommodation
include making a change to the application process or work
procedures, providing documents in an alternate format, using a
sign language interpreter, or using specialized equipment.
- If you need special accommodations, please call our Career
Support Line so that we can discuss your specific situation. We can
be reached at 1-866-301-5627.---- Representatives are available
from 8am - 5pm Monday to Friday, Central Standard TimeJob Family
Group:Marketing
Keywords: Disability Solutions, Greenwich , AVP, Consumer Engagement - Digital Acquisition Marketing - Verizon, Advertising , New York, Connecticut
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