Associate Brand Marketing
Company: Sun Pharmaceutical Industries, Inc.
Location: Nyack
Posted on: October 20, 2024
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Job Description:
This position is responsible for brand marketing for Proactiv in
the US and Canada, and then leveraged internationally. This
position is responsible for managing the creation, development,
execution, monitoring and analyzing of all brand initiatives. This
position will also work in tandem with consumer insights,
analytics, sales and product development teams to develop a
thorough understanding of the category landscape while identifying
new opportunities to grow the Proactiv businesses. This position
will collaborate cross-functionally across departments as well as
directly manage agency partners to ensure all KPIs are met. This
position will also assist in testing and developing new brands
and/or emerging markets.
Duties and responsibilities
Drive annual brand planning process for Proactiv. Set annual
calendar, coordinate cross functional activities and planning
processes, manage timelines and ensure timely completion of all
deliverables. Manage the effective execution of marketing plans and
campaigns.
Responsible for gathering, analyzing and providing product,
promotion, and creative recommendations for defined product
brands.
Collaborate closely cross-functionally across departments and
deliver monthly brand reports to the internal team. Analyze data to
develop hypotheses and share recommendations for improvement.
Oversee integration of PR, digital and social media strategies and
initiatives that drive brand visibility and loyalty.
Act as the liaison between all relevant departments for Canada,
including agency partners.
Build marketing plans and campaigns focused mostly on the US (some
Canada) working closely with Sr Manager Brand Marketing & Go to
Market (GTM).
Ensure a consistent brand positioning, style and message across all
touchpoints. Ensure messaging is within legal and regulatory
requirements and partner with those team to gain alignment.
Help translate the brand's vision at all touchpoints partnering
with DTC, CRM, Sales, Creative, etc. teams, including on
packaging.
Leverage consumer insights to gain consumer knowledge; monitor and
report on market trends related to key industries to support key
decisions and drive sales.
Remain abreast of industry activity, trends, and maintain superb
knowledge of the category and competitive landscape. Provide
recommendations based on analytics and insights. Monitor state of
business including distribution channels, brand share, promotional
effectiveness and category trends as well as relevant competitive
developments to further drive strategy of the brand.
Write creative briefs while providing direction for all necessary
marketing/creative materials produced internally or externally.
Ensure consistent creative development, positioning and execution
of integrated campaigns.
Assist Sr Manager, Brand Marketing & GTM in testing and developing
new products and/or emerging markets.
Lead cross-functional alignment on marketing assets for
international partners.
Other duties as assigned.
Qualifications
Bachelor's degree in Marketing or related field, required.
3+ years' experience CPG marketing, Health & Beauty industry a
plus.
Excellent verbal and written communication skills with proven
problem analysis and problem-solving skills.
Demonstrated expertise in brand strategy and brand development.
Experience with omnichannel marketing (experience with DTC brands a
plus).
Formal presentation skills and organizational skills.
Persuasiveness: pro-activity and foresight to point out
opportunities and risks to the business.
Proficient with Excel, Word and PowerPoint Microsoft
applications.
Experience in syndicated data analysis (e.g. Nielsen,
IRI/Circana).
Ability to prioritize and manage multiple tasks simultaneously.
Drive for results and leadership skills with the ability to deliver
positive results in a team working environment with a diverse group
of internal and external customers.
Good self-initiative and the ability to manage workload with
minimal supervision.
Working conditions
The work environment characteristics and physical requirements
described here are representative of those an employee encounters
while performing the essential functions of this job. Reasonable
accommodations may be made to enable individuals with disabilities
to perform the essential functions.
While performing duties of this job, the employee may or may not be
frequently/or occasionally required to:
Stand; walk; sit; climb or balance; stoop; kneel; crouch; talk or
hear; and taste or smell.
Climb stairs or ride elevators.
Lift and/or move up to 25 pounds.
Use close vision, distance vision, peripheral vision, depth
perception, and ability to adjust focus.
Manipulate keyboard or otherwise access computer, telephone and
hand-held devices.
Be exposed to outside weather conditions while going in and out of
office buildings.
Be exposed to moderate noise level usually in warehouse
settings.
Be exposed to moving equipment, mechanical parts, and/or high
places; or moving between air-conditioned and non-air-conditioned
environments.
Keywords: Sun Pharmaceutical Industries, Inc., Greenwich , Associate Brand Marketing, Advertising , Nyack, Connecticut
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