AVP, Consumer Bank Customer Analytics
Company: Disability Solutions
Location: New York
Posted on: October 18, 2024
Job Description:
Job Description:Role Summary/Purpose:This AVP, Consumer Bank
Customer Analytics role will be responsible for delivering insights
and thought leadership to the broader Consumer Bank team through
analytics that support the achievement of Consumer Bank growth
goals, growth and retention of customer relationships, and ad-hoc
analyses to understand product enhancements and opportunities to
improve the customer experience. This role partners closely with
the Marketing, Operations and Digital Analytics teams and also
coordinates with the broader analytics team to leverage multiple
data sources and types to provide cohesive analytics that inform
and direct strategy.Our Way of WorkingWe're proud to offer you
choice and flexibility. At Synchrony, our way of working allows you
to have the option to work from home, near one of our Hubs or come
into one of our offices. Occasionally you may be required to
commute to our nearest office for in person engagement activities
such as business or team meetings, training and culture
events.Essential Responsibilities:
- Own end to end analytics of lifecycle marketing campaigns and
provide insights that help understand how to deepen the customer
relationship, drive deposit growth and enhance the customer
experience
- Become a proficient user of the Curinos Amplero Marketing tool
to drive Lifecycle Marketing and analytics of marketing campaigns.
Partner closely with the internal Deposits Data Warehouse and
external Curinos teams as an SME of data shared and logic needed to
create target customer segments and actions and provide data
support to the Curinos team
- Understand the Consumer Bank customer and provide insights to
the Lifecycle Marketing team that help create targeted marketing
campaigns that drive customer retention and balance growth
- Own all dashboard, reporting and insights generation of the
customer digital application journey. Identify opportunities to
create new tools that eliminate manual processes and support data
driven decision-making and drive business performance
- Partner with Technology and Operations to conduct extensive
analysis to understand and identify product and servicing issues
that impact the customer experience
- Conduct extensive analysis to understand and identify
addressable opportunities to improve customer experience and
enhance products with the Product and Strategic Initiatives
teams
- Perform ad-hoc analysis as requested
- Perform other duties and/or special projects as
assigned.Qualifications/Requirements:
- Bachelor's degree OR in lieu of a degree, 8+ years of
experience in customer data analytics
- A minimum of 5+ years progressive work experience with customer
data analytics to include:
- 4+ years actively using and optimizing SAS or SQL to pull and
summarize large datasets and perform ad-hoc analyses
- Experience transforming raw data into actionable insights,
including designing and leading presentations to senior
leadershipDesired Characteristics:
- Experience using large quantities of data from various sources
and performing advanced analytics to drive decision-making
- Demonstrated ability to think beyond raw data and understand
the underlying business context and sense potential business
opportunities
- Experience developing advanced data visualizations and
presentations with Tableau
- Highly motivated, self-directed and curious to learn new
technologies
- Excellent communication skills, both written and verbal, and
ability to present to business users or management teams
- Strong leadership, analytic and problem-solving skills and
ability to manage multiple projects and priorities
- Experience influencing and directing people within and outside
of reporting structureGrade/Level: 11The salary range for this
position is 110,000.00 - 185,000.00 USD Annual and is eligible for
an annual bonus based on individual and company performance.Actual
compensation offered within the posted salary range will be based
upon work experience, skill level or knowledge.Salaries are
adjusted according to market in CA, NY Metro and
Seattle.Eligibility Requirements:
- You must be 18 years or older
- You must have a high school diploma or equivalent
- You must be willing to take a drug test, submit to a background
investigation and submit fingerprints as part of the onboarding
process
- You must be able to satisfy the requirements of Section 19 of
the Federal Deposit Insurance Act.
- New hires (Level 4-7) must have 9 months of continuous service
with the company before they are eligible to post on other roles.--
Once this new hire time in position requirement is met, the
associate will have a minimum 6 months' time in position before
they can post for future non-exempt roles.-- Employees, level 8 or
greater, must have at least 18 months' time in position before they
can post.-- All internal employees must consistently meet
performance expectations and have approval from your manager to
post (or the approval of your manager and HR if you don't meet the
time in position or performance expectations).Legal authorization
to work in the U.S. is required.-- We will not sponsor individuals
for employment visas, now or in the future, for this job
opening.--All qualified applicants will receive consideration for
employment without regard to race, color, religion, sex, sexual
orientation, gender identity, national origin, disability, or
veteran status.--Our Commitment:When you join us, you'll be part of
a diverse, inclusive culture where your skills, experience, and
voice are not only heard-but valued. We celebrate the differences
in all of us and believe that our individual, unique perspectives
is what makes Synchrony truly a great place to work. Together,
we're building a future where we can all belong, connect and turn
ideals into action. Through the power of our 8--, with more than
60% of our workforce engaged, you'll find community to connect with
an opportunity to go beyond your passions.This starts when you
choose to apply for a role at Synchrony. We ensure all qualified
applicants will receive consideration for employment without regard
to age, race, color, religion, gender, sexual orientation, gender
identity, national origin, disability, or veteran status.Reasonable
Accommodation Notice:
- Federal law requires employers to provide reasonable
accommodation to qualified individuals with disabilities. Please
tell us if you require a reasonable accommodation to apply for a
job or to perform your job. Examples of reasonable accommodation
include making a change to the application process or work
procedures, providing documents in an alternate format, using a
sign language interpreter, or using specialized equipment.
- If you need special accommodations, please call our Career
Support Line so that we can discuss your specific situation. We can
be reached at 1-866-301-5627.---- Representatives are available
from 8am - 5pm Monday to Friday, Central Standard TimeJob Family
Group:Data Analytics
Keywords: Disability Solutions, Greenwich , AVP, Consumer Bank Customer Analytics, Other , New York, Connecticut
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